Nick, a good buddy of mine, invited me over for a Poker tournament…
I believe that it was in October of 2012 or so…
Only problem was…
I didn’t really know a whole lot about strategy or technique… (I’m not half bad these days, but back then was a different story)…
But I ponied up the money, and headed over anyways…
Fast forward a couple hours:
I’m sitting at the table, with an ice-cold beer…
I had managed to knock out 10 other players.
Even though I didn’t know a ton about strategy, I bet big and other players just couldn’t read my moves…
There was a big pile of cash in front of me…
And my friend Mike sitting across the table.
And I was determined to win!
But here’s what happened…
During my 1-on-1 time playing Mike, I didn’t really have a strategy at all.
I was just betting however felt right at the moment…
Meanwhile, Mike was calculating, ruthless, and patient.
Well, needless to say, Mike ended up winning that pile on money.
He was strategic, and it paid off.
And as I was thinking about that today, it made me realize that a lot of business owners approach marketing like I was approaching Poker that day.
They just bet on marketing by however it feels right at the moment.
Maybe they hire an agency on a whim, or just hope their marketing team will figure out new client acquisition.
They just throw money at the wall and hope it works.
Always trying a new strategy or a new technique they read about or saw some Youtube video about.
They never stick to a proven roadmap, and so they hit a ceiling with success, and can’t break past it.
Those are “Gambler Greg” business owners.
But the business owners who are CRUSHING it with lead generation?
Those guys I call “Poker Player Petes”…
They have a razor-sharp strategy, they execute it daily, and they never deviate from the course to chase some shiny new marketing technique.
They build a sustainable, scalable system.
They don’t get distracted by what everyone else is doing.
And most importantly they don’t try to figure it all out themselves, wasting valuable time and money on trial and error…
Instead, they choose a rock-solid strategy, and stick to it, knowing they will come out ahead in the long run.
That’s what we help business owners achieve at Strong Launch Academy.
We train their teams on our proven lead generation methods in our 8-week coaching Academy.
They come out the other side with a simple, scalable system for generating tens of thousands of new leads on demand.
And we’d love to see if your team is a good fit for our marketing training.
Email automation, landing page design, social media ads that pull in tens of thousands of new leads…
This is for established business owners who have a proven product, but need help scaling their marketing to the next level…
If you want to learn the methods we’ve used to generate over 100,000 leads for our clients in the past 12 months, book a call here:
We’ve tripled the userbase of some of our clients… and helped them earn 6, 7, and even high 8 figures in brand new revenue.
The takeaway?
Be a Poker-Player Pete. Craft a strategic plan, and don’t deviate from it.
To learn more about how I can help you scale and optimize your social media marketing, book a call here:
Catch ya on the flip!